MARKETING STRATEGIES DURING COVID-19 ATTACK HOSPITALITY
Introduction The COVID-19 pandemic is the first identified coronavirus pandemic in December 2019 in Wuhan, China (WHO, 2020). And Indonesia for the first time confirmed a case of COVID-19 on 2 March 2020 with Mr President Joko Widodo announced that two Indonesians had tested positive for the corona virus. The Tourism Office is divided into four fields, namely the Tourism Industry, Tourism Destinations, Tourism Resources, and Marketing. Each field has a different task in the Tourism Office. The current program is not yet fully operational because during the current pandemic and can't participate in many large eventssuch as Travel Fairs, distribution of brochures to several Travel Agents and Hotels, and participating in Sports Tourism held by several institutions. As a result of this pandemic, the tourism industry has experienced a disaster regarding hotel occupancy which has decreased over time, therefore hotel employees a...